Let’s Talk: Does building your personal brand help your business?

Our experts share their perspectives on personal brading and its role in the success of your business.



Customers are interested in learning more about the people who run the businesses they trust. They want to know what a company stands for and how it operates.

Celebrities are excellent examples of personal branding since they communicate with their fans on social media platforms on a regular basis.

Building your personal brand as a leader is an excellent approach for your target customers to connect with you and get to know you better. This can help your company’s growth by increasing customer loyalty.

In this week’s Let’s Talk, our experts discuss how creating your personal brand can benefit your business.

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John Fenga, Founder and Director, The Digital Currency Reserve



“Personal branding is one of the most important marketing decisions you can make for your company as an effective personal brand can mean the difference between success and failure in today’s increasingly competitive marketplace.

“It is the process of developing and publicising a brand name, image, or identity in order to gain recognition and credibility in an industry.

“When done correctly, personal branding can help you connect with your target market on a deeper level, increasing their likelihood of trusting and doing business with you.

“Personal branding can also help you stand out from the crowd and establish a solid reputation in your field.

“Developing a personal brand is a skill that requires time. Building a strong reputation and establishing yourself as an expert in your field requires patience, effort, and consistency. However, the procedure can be simplified into a few simple steps. These are:

  1. Establish your objectives and target market

  2. Conduct research in your industry and create content that demonstrates your expertise

  3. Maintain an active presence on social media and other online platforms

  4. Check that your brand positioning materials are all professional and consistent.

  5. Continue to adapt and improve your Personal Brand over time by keeping track of your progress.

“Building a personal brand is essential for any business owner who wants to connect on a personal level with their target market. Personal branding, in short, can be a powerful tool for anyone looking to build a successful business.”

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